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Context
Alam Ina Group had a strong origin story, multiple product lines and clear commercial potential. The challenge was to make that value easier to understand for different audiences: buyers, partners, investors and local stakeholders.

Direction
Bureau12 shaped the brand and website around clarity, trust and product structure. The work focused on organizing the offering, explaining the origin and creating a digital foundation that could carry both commercial information and long-term ambition.

Result
The business became easier to read, easier to present and easier to build from. Product, origin and export potential now come together in a clearer digital experience that supports future conversations with partners and investors.

Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

The work was about turning origin into structure. Alam Ina already carried meaning through place, product and ambition. The role of the website was to make that value easier to understand, easier to present and easier to trust.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

“Bureau12 helped create trust around our story, products and direction. Jeffrey understood what we are building and translated that into a clearer brand and digital presentation. The process gave us more confidence in how we present Alam Ina to partners, buyers and investors.”

Ramon Aluhuheluw
Founder, Alam Ina Group
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

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Every project starts somewhere.

Photography Direction & Production
Video & Moving Image
Copywriting & Editorial Concepts
Social Media Content Creation
Campaign Storytelling

Sometimes with a clear brief. More often with the feeling that something no longer fits. Whether you’re building a new brand or bringing an established business back into alignment, let’s start with a conversation.

Every project starts somewhere.

Jeff van Vogelpoel
Founder & Strategic Designer
Utrecht, The Netherlands
Working internationally

Currently taking new projects.
One new client each month.

Currently taking new projects.
One new client each month.

Project Description

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