Information

Context
The ASC. had a strong sense of energy, audience and visual potential. What it needed was a clearer structure around the brand, so the identity and website could communicate with more confidence.

Direction
Bureau12 shaped the visual and digital direction around clarity, rhythm and consistency. The work focused on creating a stronger identity system, a more structured website experience and a clearer way to present the brand across content and digital touchpoints.

Result
The brand became easier to understand, easier to navigate and stronger in its visual presence. The website now gives The ASC. a more focused foundation to communicate, grow and build from.

Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

The goal was not to make the brand louder. It was to give the energy more structure. A clearer identity, stronger rhythm and more focused digital experience made the brand easier to understand, without losing its movement.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

More cases

Every project starts somewhere.

Photography Direction & Production
Video & Moving Image
Copywriting & Editorial Concepts
Social Media Content Creation
Campaign Storytelling

Sometimes with a clear brief. More often with the feeling that something no longer fits. Whether you’re building a new brand or bringing an established business back into alignment, let’s start with a conversation.

Every project starts somewhere.

Jeff van Vogelpoel
Founder & Strategic Designer
Utrecht, The Netherlands
Working internationally

Currently taking new projects.
One new client each month.

Currently taking new projects.
One new client each month.

Project Description

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