Information

Context
Robin Carels had a strong reputation and a clear artistic signature. The website needed to reflect that same level of precision, trust and visual quality.

Direction
We shaped the digital experience around clarity, atmosphere and ease of use. The work needed space to speak, while the structure had to guide visitors naturally through Robin’s portfolio, information and contact points.

Result
The website now feels more aligned with the quality of the work. Visitors can understand the style, explore the portfolio and take the next step with less friction.

Batch.Works product catalogue book on a work top with a graphic printed image on the front
Batch.Works product catalogue book on a work top with a graphic printed image on the front

The website needed to feel as considered as the work itself. Quiet structure, strong imagery and a clear path through the portfolio allow the craft to stay central, without the experience becoming heavy or overdesigned.

Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations

“Jeff combines technical expertise with a strong sense of aesthetics. He understands a concept quickly, thinks along with you and builds something that feels considered, beautiful and reliable.”

Robin Carels
Tattoo Artist
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Streetside billboard with flyposters of the Batch.Works brand and illustrations
Batch.Works product catalogue book on a work top with a graphic printed image on the front

More cases

Every project starts somewhere.

Photography Direction & Production
Video & Moving Image
Copywriting & Editorial Concepts
Social Media Content Creation
Campaign Storytelling

Sometimes with a clear brief. More often with the feeling that something no longer fits. Whether you’re building a new brand or bringing an established business back into alignment, let’s start with a conversation.

Every project starts somewhere.

Jeff van Vogelpoel
Founder & Strategic Designer
Utrecht, The Netherlands
Working internationally

Currently taking new projects.
One new client each month.

Currently taking new projects.
One new client each month.

Project Description

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