Refined version — more story, more craft

Crafted the full rebrand and digital experience for Robin Carels, a fine line tattoo artist celebrated for his minimal, precise, and elegant style. Our goal was to translate the subtlety of his work into a visual identity that feels equally intentional: calm, clean, and meticulously detailed.

From typography to color language, from layout rhythm to micro-interactions, every element was designed to echo the precision of his needle. The result is a digital presence that doesn’t just show his art — it frames it, elevates it, and allows the personality behind the craft to come forward with quiet confidence.